brand-guidelines
Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.
Summary
- Purpose
- Applies Anthropic’s visual identity to artifacts with its color palette, typography, and consistent text hierarchy.
- When to use
- Use it while preparing visual materials that need to remain consistent with Anthropic’s brand.
- Outputs
- Produces an artifact styled with Anthropic’s palette, Poppins and Lora typography (or Arial and Georgia fallbacks), and preserved text hierarchy.
Upstream changes (3, latest included 2025-12-01)
ef74077 Move example skills into dedicated folder and create minimal top-level folder structure (#129) Renamed the skill file from `brand-guidelines/SKILL.md` to `skills/brand-guidelines/SKILL.md` without changing its contents. 83291af Reorganize the example skills (#1) Moved the skill file from `examples/brand-guidelines/SKILL.md` to `brand-guidelines/SKILL.md` without changing its contents. 37292f3 init repo Added a brand-guidelines skill documenting Anthropic's brand colors, typography and font fallbacks, and accent-color application. npx skills add "lettucebo/Skills#v2.2.0@brand-guidelines" --full-depth ⚠ Available after v2.2.0 is published
Anthropic Brand Styling
Overview
To access Anthropic's official brand identity and style resources, use this skill.
Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design
Brand Guidelines
Colors
Main Colors:
- Dark:
#141413- Primary text and dark backgrounds - Light:
#faf9f5- Light backgrounds and text on dark - Mid Gray:
#b0aea5- Secondary elements - Light Gray:
#e8e6dc- Subtle backgrounds
Accent Colors:
- Orange:
#d97757- Primary accent - Blue:
#6a9bcc- Secondary accent - Green:
#788c5d- Tertiary accent
Typography
- Headings: Poppins (with Arial fallback)
- Body Text: Lora (with Georgia fallback)
- Note: Fonts should be pre-installed in your environment for best results
Features
Smart Font Application
- Applies Poppins font to headings (24pt and larger)
- Applies Lora font to body text
- Automatically falls back to Arial/Georgia if custom fonts unavailable
- Preserves readability across all systems
Text Styling
- Headings (24pt+): Poppins font
- Body text: Lora font
- Smart color selection based on background
- Preserves text hierarchy and formatting
Shape and Accent Colors
- Non-text shapes use accent colors
- Cycles through orange, blue, and green accents
- Maintains visual interest while staying on-brand
Technical Details
Font Management
- Uses system-installed Poppins and Lora fonts when available
- Provides automatic fallback to Arial (headings) and Georgia (body)
- No font installation required - works with existing system fonts
- For best results, pre-install Poppins and Lora fonts in your environment
Color Application
- Uses RGB color values for precise brand matching
- Applied via python-pptx's RGBColor class
- Maintains color fidelity across different systems